28 Aug

STAAH New Zealand inks distribution partnership with Loumage Hotels & Resorts U.S.A


28th of August 2017, Kingdom of Bahrain: Loumage Hotels & Resorts is the latest addition to STAAH’s rapidly growing property portfolio in the region. Expanding online exposure and revenue drive the decision for the prestigious hotel group.

“We are looking forward to a very successful partnership with STAAH,” says Mohamed Farouk, CEO Middle East & Africa, Loumage Hotels & Resorts. “We are confident that this agreement will bolster our online revenue through a better global reach and improved direct bookings.”

“Using this platform will free up property managers’ time spent updating multiple websites, & focus more on delivering an excellent guest experience.” The new connection means all Loumage group properties will have availability and pricing for its rooms distributed automatically to a wide range of local and international online distribution channels, including online travel agents (OTAs), GDS and their own website booking engine. The information will be linked to Loumage Hotels & Resorts’ central reservation system, allowing instant updates on all platforms, dramatically reducing chances of over bookings.

STAAH’s channel management solution has been tailored to meet the group’s requirement of centralised management, group reporting available on the go through the STAAH mobile app and a single login. In addition to the STAAH’s Instant Channel Manager solution, Loumage Hotels & Resorts will be using STAAH’s Convert Direct Booking Engine with the aim of significantly increasing direct booking conversion rates by enabling the group website to be used as a direct, commission-free booking platform.

“We are delighted such a prestigious accommodation provider as the Loumage Hotels & Resorts has chosen to come onboard with us to simplify, centralise and improve their online distribution. We look forward to helping them reach more customers with ease and maximum efficiency,” says Tarun Joukani, Managing Director, STAAH India Ltd.

Loumage is a promising American Hotel chain with rapid expansion in the first year inception “Four properties in Bahrain and one in prime locations in Juffair, Seef district, Diplomatic area & in the heart of Manama”. Other hotels are in the pipeline currently, including one in Georgia, USA, Jeddah in Saudi Arabia, Ethiopia, Algeria, India and a 5th one in Bahrain. With in-depth experience in hospitality and MICE/Events, the Loumage group founders have taken it upon themselves to transform every owner’s hospitality, tourism and events dreams into a competitive and successful reality. “Loumage is a unique brand name what passionate Hoteliers do, quality is what guests remember too.

Loumage is an American Hotel Chain that was founded in 2014 & is incorporated in New York, United States of America, registered as L.L.C by Delaware USA Corporate Services Inc. The team of Loumage founders (Management) is boutique in size; however, it represents a collection of diverse international expertise in hospitality and MICE /events industry. It has three properties, two in Bahrain and one in Juffair. For more information visit

The partnership between STAAH and Loumage Hotels & Resorts extends to the group’s three properties as well as the ones in pipeline. This is a significant partnership for STAAH as it expands its offering in this lucrative tourism destination that is poised for growth following a major global push by Bahrain Tourism and Exhibitions Authority (BTEA). STAAH recently signed on Gulf Diwaniya Hotel Management (GDHM), a leading hospitality group in Bahrain.

About STAAH Ltd.

STAAH Ltd is a New Zealand-based technology company that specialises in cloud-based channel management and booking engine for accommodation providers to maximise online revenue. Founded by Gavin Jeddo in 2008, a pioneer in the field of distribution technology, STAAH’s industry-leading technology powers a property’s distribution through online travel agencies (OTA), direct bookings and digital marketing services. STAAH has partners in more than 70 countries through its operations in New Zealand, India, Malaysia, Indonesia, Philippines, Thailand and UK. Nearly 4.6 million room nights and 2.3 million bookings were processed across by STAAH’s 4300+ partner properties in the year ended June 17.

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